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Guthy-Renker adds three celebrity spokesmodels for its $830 million brand.
January 13, 2010
By: TOM BRANNA
Editor
Guthy-Renker is as much a talent agency as it is a direct-sales company. The maker of Proactiv skin care has signed pop music stars Katy Perry and Avril Lavigne, as well as actress Jenna Fischer to promote the acne remedy. Prior to this signing, Proactiv has been promoted by the likes of Vanessa Williams and Jessica Simpson. Others in the Proactiv lineup include Mandy Moore, Jennifer Love Hewitt, Ryan Sheckler and Julianne Hough. The new spots launch this month and Guthy-Renker will reportedl...
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